Ad Quality

High-quality ads are important for getting noticed.  With Google Ads, it’s not just about the quality of your ad, but also the bidding price.  To improve your ad performance, make sure your keywords are reflected in your headers and descriptions.  This makes your ads more relevant to what users are searching for which increases the chances of Google displaying your ads.  I improved my ads by reviewing my keywords and incorporating them into the header and description.  While it takes some creativity to do this effectively, it makes a difference in ad performance.  It’s also helpful to use Call to Action (CTA) and visual words to capture the viewer's attention and encourage engagement.